Arctic Fox is a lifestyle brand designed for the youth of today.
They believe in the audacity of hope. In a world full of people obsessed with overnight sensations and instant success, they believe in creativity, perseverance and relentless optimism.
They believe in the audacity of hope. In a world full of people obsessed with overnight sensations and instant success, they believe in creativity, perseverance and relentless optimism.
Here is the Manual designed for the brand to set the brand universe & brand tonality.
