Sugar.fit - World Diabetes Day

Objective - To communicate the point that Type 2 Diabetes can be reversed and you can lead a life without worrying about diabetes. Background - Until today, the idea of reversal seemed far-fetched but with the latest technology and the science of nutrition, it is now possible to reverse diabetes and unlock an epic life. At sugar.fit, we have thousands of customers across ages of 25 - 70 who are on their way to reverse diabetes and are already living a fuller life. Production House - Humour Me, Directors - Clifford & Dhruv

We created a digital first campaign to communicate the same. We urged people to come
and pledge #WeCan reverse diabetes. A micro site was built for he same,. The campaign was pushed by a
few Mega, Macro and Nano influencers, such as Farhaan Akhtar, Shibani Dandekar, Saina Nehwal, Sania Mirza,
Harsha Bhogle, Sunil Chetri, to name a few. A video post was launched on youtube and Instagram.
The campaign was further amplified by outdoors in a few cities.

Microsite

Video Post

Social Media Posts + OOH

Informative, Interactive Content

You may also like